Katie Holmes is on a roll. Earlier this week ET Canada was the first to confirm the fresh-faced beauty has been tapped to be the first face of Bobbi Brown Cosmetics, a major beauty endorsement deal, Holmes confirmed to WWD. She will also act as the brand’s muse and take on a collaborator role, as well.
“I think it’s amazing that Bobbi found a hole in the marketplace and said, ‘I’m going to do something about it,’” Holmes told WWD. “I’m going to create a line for real women who want to look pretty and have it be easy.”
Bobbi Brown Cosmetics is known for promoting a more natural look, and is sold at department stores and other high-end retailers. Holmes’ first ad is due to debut in Spring 2013, while that fall, her name will appear on a capsule collection of color cosmetics.
Since her split from Tom Cruise, Holmes has seemed to focus her career towards fashion and beauty. Her 2013 Holmes & Yang ready-to-wear collection will show on Sept. 12 for the first time ever during New York Fashion Week.