It’s not just Kate Upton’s famous curves that landed her the new Sam Edelman Campaign. The Sports Illustrated beauty was approached by the lifestyle brand after being spotted wearing a pair of the designer’s equestrian-style boots. And Sam Edelman himself tells us why she’s a perfect fit for the label. “Kate epitomizes the American woman and the new supermodel,” he says. “She’s glamorous, yet approachable.”
For the new ads, photographer Sebastian Faena and stylist Carlyne Cerf de Dudzeele worked to recreate the iconic imagery of the silver screen by capturing Kate in a series black-and-white Old Hollywood-style stills and vignettes. Kate, who shows off her sultry side in the shoot says, “I’ve loved Sam Edelman shoes for a long time, so shooting the ad campaign was a lot of fun for me.”
The new ads are expected to roll out over the next six months, but we have your first look here in the video below!