Lara Stone is one lucky lady. The supermodel joins True Blood hunk Alexander Skarsgard in the latest advertising campaign for Calvin Klein’s ‘Encounter’ fragrance. Being the face for half a dozen Calvin Klein ads, this isn’t anything new for Lara, but encountering Alexander again – that’s something she’s excited about!
“I did an editorial shoot with Alexander last summer for Vogue… so I was super excited to see him again and work together again, he’s such a great guy,” she says.
The dark and mysterious video shows Alex driving down a winding coastal road in the middle of the night, as it’s pouring rain and as Lara pouts at him from the other side of a window. The actor seems to be intensely searching for her, occasionally staring down the camera like it’s a meal.
Once the duo finds one another it’s all the viewer can do not to take Alexander for themselves.
The innovative and steamy campaign – which includes a ‘Dare to Encounter’ online journey telling a story of “unresolved tension and desire” between the pair amidst a misty romantic backdrop – is the work of consulting creative director Fabien Baron of Baron + Baron. It will be supported by a digital campaign across social media channels including Facebook, Twitter and YouTube, as well as print and TV advertising.
The video short is a modern take on a classic film noir, where the ending is left open to infinite possibilities. One of those possibilities is the dramatic likeness of Alexander to 50 Shades of Grey lead character Christian Grey and has led fans of the book series to swamp the YouTube comments section with pleas to cast Alex in the film.
Question is, can he seduce his way into the part? Tell us what you think of the new ad, as well as what your thoughts are on Alex as Christian Grey! And be sure to watch the video below!
